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Advertising Opportunities

Broadway Live Playbill

The Broadway Live Playbill is the official Broadway Live program of the Opera House. Printed on high-quality, 80lb gloss text paper, it is distributed at each Broadway show presented at the theatre. During a single show, the Playbill is seen by approximately 4,000 audience members– which adds up to 23,000 well-heeled, arts-loving patrons year! The playbill contains information about the cast, musical numbers, and production information. Advertising in the playbill places your business and message before an upscale demographic that loves theatre and supports the Opera House.

Who is the Broadway Live audience?

  • They are well-educated: 78% have graduated college, 36% from graduate school
  • Ticket buyers and subscribers are mature and sophisticated. Average age is 46.
  • They are affluent with an average HH income of $110,000
  • Theatergoers are buying decision makers: 64% female, 36% male

By advertising in the Playbill, you are also building your image in the community as a supporter of the local performing arts. All profits from Broadway Live are funneled directly back to the community in the form of subsidies to local arts groups such as SCAPA, UK Opera Theatre and Lexington Children’s Theatre.

We hope the Broadway Live Playbill will be included in your advertising plans. Broadway Live at the Opera House is one of the longest continuous running Broadway series in the country. Your advertising support helps make this series possible!

Email our sales rep or call (859) 787-0920 for Broadway Live Advertising Rates & Specs.


Put your company or product in the spotlight with a Broadway Live sponsorship. Available at various price levels, our packages are customized to meet your company’s specific business and marketing objectives. Our show specific sponsorships will help showcase your company to our large and lucrative Broadway audiences throughout the year.

Email our sponsor rep or call (859) 551-3002 for information about how you can join our family of corporate sponsors.